Verde Corporate Finance strengthens its team with a new senior appointment


An experienced private banking expert, Louise Santaana joins the GS Verde group as director of the Elevate investment network, within Verde Corporate Finance.

Mergers, acquisitions and investments specialist Verde Corporate Finance (part of the GS Verde group) announced the appointment of Louise Santaana to its growing team, to support the growth of the company after a year of growth record.

Verde welcomes Louise as Director of the Group’s fintech investment platform, the Elevate investment network. This appointment responds to growing client demand for the services provided by Verde as part of the corporate finance led negotiation team integrated within the GS Verde Group.

The Elevate Investment Network is a fintech platform launched by the GS Verde Group, to digitize the large-scale investment process. It has been used by companies across the UK looking to increase their investments.

Louise had spent over 20 years working for Lloyds Banking Group in London, most recently as Head of Private Banking and Lending, a role that saw her lead a team of 100 private client managers across the United States. UK.

Speaking about her appointment, Louise said:

“I am looking forward to joining the Verde team and growing a company as innovative as Elevate. As someone passionate about supporting businesses and individuals to reach their full potential, I am delighted to join Verde and the GS Verde Group at large at this point where business continues to accelerate ”.

The experience and analytical skills that Louise will bring will not only strengthen the expertise of the Verde team, but will provide valuable experience to lead the continued development of the private market / angel network provided by Elevate.

Craig Blackmore, Managing Director of Verde Corporate Finance, said:

“It’s great to be able to attract someone of Louise’s caliber to this role, and I’m sure she will bring a lot of drive and experience to enable the continued development of our corporate finance team. Luring Louise out of London to lead one of our key teams at Verde is a huge blow to our business and a check on the quality of the clientele we work with across the UK, but particularly in Wales and in the southwest of England.

Verde and the wider GS Verde Group have seen a dramatic increase in activity levels in the M&A market in 2021 and expects its strong pipeline to translate into another dynamic period as the market approaches. second half of the year.


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